I watched the keynote of Apple’s World Wide Developer’s Conference with particular interests I wanted to know how it was faring in Steve Job’s absence. My first thought was that “Apple is back”and my second thought was “they never left.”
Tim Cook is so much better than his last two keynotes. He is much more relaxed and finding his own groove. He was also more expressive, less wooden, and handled transitions much better. He was, dare I say it, inspiring? I think so.
As for the products, the two that stood out the most were the new Mac Pro and iOS 7. The Mac Pro is not only cool and radical in style, but between this new hardware and Mac OS X Mavericks, it shows that Apple is still committed to the pro market.
As for iOS 7, all I can say is wow. Even my kids were astonished at how good it looks. And having those key system features accessible from a swipe will be great. It is true that that a new OS can make your device feel brand new again.
As for the other products – 12 hours battery life on a MacBook Air made me want one again (I gave mine to my wife earlier this year). The iRadio announcement wasn’t a big deal for me but I know it portends to another piece of the Apple ecosystem that makes the platform more desirable.
With the crowd cheers, the obvious excitement from Apple’s leadership and peek into new products, I was inspired.